Scaling SaaS Through Multi-Tiered Market Diversification

ELITE HOLDING CO. IDENTIFIED SEVERAL OPPORTUNITIES FOR IMPROVEMENT IN A SOFTWARE COMPANY TO CREATE NEW GROWTH WITHIN THE EXISTING PRODUCT.

THE CLIENT

A Midwest SaaS based software company was struggling to align their product within more profitable channels. The future of the company was reliant on finding new ways to deliver their product to more customers and increase usage. Elite Holding Co. took on the challenge.

THE SOLUTION

Our team started by assessing the company’s current financials, processes, and sales channels; as well as a complete breakdown of how the software is applied to the end user. This allowed us to have an understanding of the organization’s current situation, and what opportunities were available to deliver the desired results.

Elite Holding Co. took management through the steps needed to make the desired changes. We diversified the product offering and the channels that were being approached. With these changes, and a new way of looking at the market, we were able to repackage the software for multi-tiered sales while opening up two additional markets.

THE VALUE:

The client went from minimal market share, a long sales process, and low profit margins to a multi-tiered software company that had gained two additional markets, increased the usage of their product by 18%, and achieved higher profit margins.

ABOUT ELITE HOLDING CO.

Elite Holding Co. is a management consulting firm that specializes in rapid turnarounds, high growth, and innovation that disrupts markets. We bring big ideas and strategic capabilities to solve complex business problems for clients in multiple industries.

GET IN TOUCH

Elite Holding Co.

(612) 888-3583

www.eliteholding.co

 

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